2024 Jewelry Trends:
Western Glam
From natural diamond bolo’s to diamond bulls, Western Glam takes on a whole new meaning.
The western trend got a boost of glamour and glitz thanks to Beyoncé. Since she debuted her hit country crossover album “Cowboy Carter’’ earlier this year, Queen B has leaned into her Texas roots. Cowboy hats, layers of diamond bolo ties, and lariats have become her uniform. She’s not the only one riding the western wave.
Western is one of those easy, forever cool trends that we fall back into every few years, and its latest revival ranges from bejeweled cowgirl to bohemian cowboy. It’s showing up everywhere, even at the Paris fashion runway shows in Pharrell Williams for Louis Vuitton’s Fall/Winter 2024 collection with embroidered shirts, chaps, and bolo ties.
While not everyone is going to go all in with cowboy hats and boots, there are chic and versatile jewelry styles that impart the western vibe – and cool factor to every wardrobe.
As part of the horsey set herself, designer Graziela Kaufman knows how to dress the part. She created a series of jeweled lariats, which were a fast favorite among her clients and friends. “I’m a fancy western girl,” says Graziela, “and that’s why I created the diamond lariat, which looks great with denim at the rodeo or with a black-tie dress.”
The versatile bolo tie and lariat necklaces are undoubtedly having a moment. They’re showing up every which way, from De Beers’ ultraluxe 10-carat diamond pendant (worn by Beyoncé) to Nouvel Heritage’s gold chain lariat with adjustable diamond “latch.”
Uniform Object diamond and gold bull.
Jade Ruzzo diamond fringe ‘Tennessee’ Bangle.
Jacquie Aiche ‘Behati’ diamond necklace.
L’Atelier Nawbar diamond and turquoise bangle.
“The western trend speaks to the way our clients are layering their jewelry with lariats, Y necklaces, and hard stones in earth tones,” says Anne Russell, executive vice president at Hamilton Jewelers in Palm Beach and Princeton, New Jersey. Younger clients, she says, are mixing up chains with big and small charms to express their own sense of western style.
A more subtle western spirit comes in playful fringe jewelry, such as Jade Ruzzo’s gold Tennessee ring and collar with diamond fringe, and Ondyn’s Frisé cascading diamond necklaces and earrings.
There’s also the ubiquitous lucky horseshoe, which is refreshed in Marie Lichtenberg’s large bold gold and diamond ring and Sydney Evan’s neck- lace dripping with diamond horseshoe charms.
The latest western wave “feels fresh and fun,” says Laura Freedman, Founder and CEO of Broken English Jewelry, “and adds an element of color, texture, and movement in jewelry.” It is showing up in some of her favorite designers’ collections.
De Beers ‘Metamorphasis’ diamond bolo pendant necklace.
Beck Jewels pavé diamond pendant on a black leather cord.
Monica Rich Kosann lucky diamond horse shoe pendant.
Buddha Mama diamond dreamcatcher pendant.
Messika diamond, gold, and turquoise fringe choker.
Tabayer ‘Oera’ pavé diamond necklace.
Nouvel Heritage rose gold diamond bolo necklace.
“Silvia Furmanovich’s inlaid mosaic pat- terns are a nod to the Navajo Indians, and Buddha Mama’s moon and star drop earrings have a cowboy chic feel,” says the founder of Broken English, which has stores in New York City and Los Angeles.
Whether it’s prairie chic romantic dresses or rancher style head-to- denim, there are myriad ways to wear western but it’s the diamond jewelry that makes it luxe.
