De Beers’ Newest Ambassador Adwoa Aboah Is Revealed In Portraits of True Brilliance

This week, De Beers unveiled the face of its 2025 campaign, debuting model Adwoa Aboah as the brand’s newest ambassador. Aboah stars in a series of photographs dubbed “Portraits of True Brilliance,” wearing iconic pieces from the Enchanted Lotus and Talisman collections.

A symbol of purity, eternity, and perfection, the lotus flower design in the Enchanted Lotus collection is dusted with natural diamonds, furthering its natural beauty. Lotuses are found throughout the Okavango Delta in Botswana, where De Beers and the natural diamond industry have worked to protect the region’s biodiversity.

The symmetrical four-petal motif highlights the natural diamonds and creates the illusion of the petals tilting towards the sun.

The Talisman collection also embodies De Beers’ commitment to the natural diamond industry, as the first luxury jewelry collection to incorporate rough and polished diamonds, showcasing the natural beauty of Earth’s most precious gemstone.

The natural yellow, green, and brown rough diamonds in each piece of the collection represent the Earth, sea, and sky. Their organic shapes are the perfect foil to the brilliant polished diamonds also featured in the design. Both the rough and polished diamonds are set using De Beers’ signature Serti Poinçon setting, creating a distinct texture around the diamonds.

Adwoa Aboah perfectly embodies the De Beers woman: she is graceful, sophisticated and committed to the causes she believes in.

In “Portraits of True Brilliance,” Aboah effortlessly wears the pieces to demonstrate the versatility of the brand’s diamond jewelry, “as symbols of empowerment that elevate the everyday,” the brand said in a press release.

De Beers Ambassador Adwoa Aboah and the House both have roots in London, making the partnership an effortless one. “Adwoa Aboah perfectly embodies the De Beers woman: she is graceful, sophisticated and committed to the causes she believes in,” said Céline Assimon, CEO of De Beers Jewellers. “Most of all, she is absolutely unafraid to be her authentic self. With her tangible confidence and curiosity, she personifies our belief that true brilliance comes from within.”

Aboah has had an illustrious modeling career, appearing on the covers of magazines like Vogue, Dazed and W Magazine. She was named Model of the Year at The Fashion Awards in 2017, recognized as a ‘Next Generation Leader’ on the cover of Time Magazine in 2018, and in 2019, she was honored in Forbes’ 30 Under 30 Europe list. Aboah also works to give back to her community and having navigating the intense pressures of the fashion industry she founded Gurls Talk in 2015, a charitable organization that encourages young women to talk about their mental health.

In 2022, Oscar-winning actress Lupita Nyong’o was named the first-ever celebrity De Beers Global Ambassador. Named “Where It Begins,” the campaign told the story of the only global luxury brand that starts at the source, from discovering rough diamonds to producing fine jewelry, and celebrated De Beers’ passion for sourcing nature’s rarest treasures and revealing their exceptional beauty through remarkable craftsmanship.

As part of the partnership, Nyong’o also supported De Beers’ Building Forever commitment, which aims to advance women and girls in the areas where its diamonds are discovered, including engaging 10,000 girls in STEM and supporting 10,000 women entrepreneurs. “It is always exciting to be the first at anything, and I am very proud of this unexpected achievement,” Nyong’o exclusively told Only Natural Diamonds at the time of the campaign launch.