The Best Diamonds On & Off the Football Field at the 2024 Super Bowl
The 2024 Super Bowl saw diamond-embellished moments from Mecole Hardman and Mike Pennel to Taylor Swift, Usher and more.

On the heels of the 2024 Super Bowl, Only Natural Diamonds is looking back on more than jsut the winners of the big game. While the Kansas City Chiefs took home the gold on Superbowl Sunday, who won for the best natural diamond jewelry?
Pop superstar and newly minted WAG, Taylor Swift paid homage to her tight end boyfriend, Travis Kelce with a custom diamond “87” Varsity pendant necklace from Stephanie Gottlieb Fine Jewelry, signifying Kelce’s jersey number. “Personalization and customization are at the forefront of what we do at Stephanie Gottlieb,” the jewelry designer exclusively told OND. “Our jewelry is designed to speak to the special people and moments in our lives, and our latest Varsity pendant does so with a playful sense of nostalgia that resonates with so many of us!” Gottlieb continued, “Taylor is America’s sweetheart who has provided many of us with so much joy, so we are thrilled to create a piece that celebrates this special moment for both her and Travis with a little signature Stephanie Gottlieb Fine Jewelry sparkle!”
Super Bowl LVIII saw many more sparkling diamond moments, some of which were from Swift’s entourage, from Ice Spice and Lana Del Rey to Blake Lively.
The diamond bling-loving legendary musician Usher took the stage for an iconic halftime show performance, calling on the likes of Alicia Keys, Lil Jon, and H.E.R to join him.
And all of that comes before we even mention the diamond-embellished football players.
The Kansas City Chiefs and the San Francisco 49ers came ready-to-go, drenched in diamonds ahead of the big game. Here, OND looks back on the best diamond jewelry to appear at the 2024 Super Bowl.
Taylor Swift

Taylor Swift supported her beau Travis Kelce, the tight end for the Kansas City Chiefs, at the 2024 Super Bowl, wearing a custom diamond and yellow gold “87” Varsity pendant necklace from Stephanie Gottlieb Fine Jewelry, signifying Kelce’s jersey number.


Swift layered on the diamond jewels for the special occasion, wearing the brand’s diamond tennis choker, and a diamond ear-cuff from Jaquie Aiche while she sprinkled in some ruby jewels, representing the Chiefs’ signature color.
Taylor’s Squad

Newly appointed WAG, Taylor Swift called upon her friends Blake Lively, musician Lana Del Rey and rapper Ice Spice. While Del Rey wore diamond drop earrings (likely from Fred Leighton) and a diamond heart-shaped necklace, Ice Spice wore a glittering cross necklace.
Blake Lively

As a long-time close friend of Swift, Lively showed her support, wearing a stand-out red Adidas x Balenciaga tracksuit, and piling on Tiffany & Co. diamond, mixed metal jewels.
Along with her Tiffany chain-link Hardwear, the star wore a diamond pave graduated link necklace, diamond stud earrings, four Tiffany Lock bangles with diamonds, two Tiffany T T1 wide diamond hinged bangles with diamonds, a Tiffany Knot double row bracelet in white gold with diamonds, and more.
Usher

In his epic halftime show performance, Usher wore and myriad of standout, sparkling diamond jewelry pieces that could catch your eye far from the intericate stage. Wearing a Dolce & Gabbana cream-colored ensemble, Usher pinned an enormous phoenix diamond and ruby brooch to his jacket.


Eventually, the legendary performer took off his top to reveal his signature “U” diamond chain medallion — a style he’s adorned for over 20 years now.
Changing into a blue and black Off-White ensemble, Usher pinned a large floral diamond brooch to the side of his black fitted cap for some extra bling.
Alicia Keys

In a surprise appearance during the halftime show, Alicia Keys performed alongside Usher, wearing a floral diamond ring, and Tabayer natural diamond Oera earrings, styled by Jason Bolden.
Backstage Bling

Joining Usher onstage, Lil Jon, H.E.R, and will.i.am posed behind-the-scenes. Usher’s “Yeah!” collaborator, Lil Jon wore a thick diamond-encrusted chain necklace, and two diamond embellished bangle bracelets while musician H.E.R wore a glittering choker.


Bruno Mars wears a bespoke Tiffany & Co. ring in 18k gold with round brilliant natural diamonds in celebration of the grand opening of the star’s new club Pinky Ring in Las Vegas over Super Bowl weekend.
Mike Pennel Jr.

American football nose tackle for the Kansas City Chiefs, Mike Pennel Jr. knows how to choose his symbolic diamond jewelry. His diamond necklace comprised of cross-like links in the shape of the Ankh symbol serves as a testament to the faith and supportive women who got him through difficult times and helped him become who he is today. Layered on top, Pennel wore a diamond-encrusted Hamsa, the Hand Of Fatima amulet on a diamond tennis chain.
Charles Omenihu


Having to opt out of the game due to an injury, football defensive end for the Kansas City Chiefs Charles Omenihu attended the big game wearing diamond bracelets, a diamond-encrusted watch, and two layeres of diamond necklaces with crosses.
Chase Young

Defensive end for the San Francisco 49ers, Chase Young prepped for the big game, wearing a diamond and silver watch, along with a massive diamond medallion necklace.
Deebo Samuel

Deebo Samuel of the San Francisco 49ers wore a large diamond necklace with the letters “CBFE” ahead of the game.
Tommy Townsend

Punter for the Kansas City Chiefs, Tommy Townsend wore a diamond Chiefs medallion for his team and a solitarire diamond necklace ahead of the big game.
Mecole Hardman Jr.

According to Only Natural Diamonds contributor Brandon Borror-Chappell, when star receiver Mecole Hardman was traded to the New York Jets last year, he had a custom diamond pendant made of a jet with an actual retractable cockpit shield with a small figurine of himself sitting in the pilot’s seat to symbolize his commitment to the move. As luck would have it, he ended up being traded back to the Chiefs to help the team make it to Super Bowl Sunday.
