The Laurence Graff Signature Collection Joins a Unisex Revolution in Diamonds

Graff, the legendary jewelry house known for its expertise in cutting and polishing some of the world’s most impressive diamonds, is now making a statement with its first-ever unisex diamond jewelry collection—the Laurence Graff Signature collection. Named in honor of the brand’s founder Laurence Graff, this collection celebrates Graff’s iconic heritage and breaks new ground for the brand by offering jewelry that transcends traditional gender boundaries.

Francois Graff, Chief Executive Officer at Graff commented, “The Laurence Graff Signature collection is very significant because it embodies everything achieved by the House over the course of our history, every important diamond that has passed through our hands. To this day, we honor every diamond, presiding over the journey of each precious stone.”

To this day, we honor every diamond, presiding over the journey of each precious stone.

The collection reflects the creative ethos of Graff while paying homage to the man whose name is synonymous with natural diamonds. Every piece in the collection is crafted to reflect the facets of a diamond, a signature style of the House of Graff. The pieces, including pendants, earrings, bangles, and rings, have sleek lines and clean architectural forms, crafted in white, yellow, and rose gold and adorned with pavé set natural diamonds. The versatile designs can be stacked, mixed, matched, or worn solo. The latest addition to the Laurence Graff Signature collection is the Signature bangle, a piece that effortlessly combines sleek design with quiet luxury.

What truly sets this collection apart is the craftsmanship that defines Graff. Every piece is created with an exceptional level of detail. The journey from the initial design to the final polish takes place in Graff’s London workshop, where artisans devote countless hours to ensuring each piece meets the brand’s impeccable standards. The simplicity of the collection belies the intricacy behind its creation—especially when it comes to setting the natural diamonds. Every diamond is rigorously selected for its quality, and the attention to detail is so precise that the diamonds are set in a triangular arrangement to complement the contours of the metal. 

Anne-Eva Geffroy, Design Director at Graff, said, “Graff is well known for having an incredible diamond history, and we honor and respect this heritage within our design DNA while continuing to look to the future. The Laurence Graff Signature collection celebrates the bold, intricate facets of a diamond with contemporary jewelry pieces designed and crafted to be loved, stacked, and layered – reflecting the wearer’s signature style.”

The collection is designed for individuals who appreciate timeless style, regardless of gender. Every piece is equally suited for men and women, reflecting a growing trend in high-end jewelry towards designs that transcend traditional gender categories. In an era where personal style is celebrated over prescribed norms, Graff embraces the shift by offering jewelry that empowers all wearers to express themselves confidently.

The collection’s launch is accompanied by a new campaign featuring models Rianne Van Rompaey and Shixin Huang. Styled by Emmanuelle Alt, the former editor-in-chief of Vogue Paris, and photographed by the renowned Mikael Jansson, the campaign was shot at the legendary Villa La Vigie. The imagery perfectly captures the versatile and stackable nature of the collection, highlighting how these jewelry pieces complement any style and setting.

The Laurence Graff Signature collection represents a bold step forward for the brand. It honors the traditions that have made Graff a leader in the luxury jewelry world while embracing contemporary trends and the evolving tastes of modern consumers. Whether worn by trailblazing men or women, these pieces offer a sophisticated way to express one’s unique style while paying homage to the legacy of one of the world’s most celebrated jewelry houses.