Monica Rich Kosann and Peanuts Team Up for a Diamond Collaboration
Over the last 75 years, Charles M. Schulz’s Peanuts® characters have given us many famous phrases. From Charlie Brown’s iconic “Good Grief!” to the ever-recognizable “AAUGH.” And now, thanks to a jewelry collaboration with Monica Rich Kosann and Peanuts, you can now wear your favorite Peanuts idiom in natural diamond form,
In honor of the comic’s 75th anniversary, Monica Rich Kosann and Peanuts are teaming up to release a collection of friendship bracelets featuring iconic words and phrases from the comic strip. “OOF “, “AAUGH”, “SMAK”, and of course “GOOD GRIEF” are all part of the collection, which consists of 10 different styles available in 18K yellow gold or sterling silver with natural diamonds and precious gemstones. “We heard about their 75th anniversary coming up, and as a huge Peanuts fan growing up, I wanted us to be a part of it,” Kosann shares exclusively with Only Natural Diamonds.
According to a press release from the brand, each bracelet represents a different emotion: “OOF” for the bumps in the road on one’s way to their final destination, “AAUGH” to the frustrations met along the way, “GOOD GRIEF” to remind us of the power of our vulnerability, and of course “SMAK” as a heartfelt expression of love. Wearing each one of the bracelets can remind us how far we’ve come to get to where we’re going, and the highs and lows of the journey.
The relatability of the characters and their universal language play into the wearability of the designs. “This launch collection captures iconic Peanuts words, designed into everyday pieces that can be part of everyone’s wrist stack,” Kosann continues. “The Peanuts characters are magical, all the emotions and everyday stories they encounter are super relatable to us all.” It’s no wonder phrases like “good grief” have made their way into the zeitgeist beyond the comics!
The collaborative line of bracelets joins a slew of iconic collections from the designer, like the Points North collection, her tennis bracelet collaboration with tennis player Chris Evert, and her famous lockets. The Peanuts designs specifically make for perfect friendship bracelets, a style Kosann is all too familiar with thanks to her Poesy collection, a line of friendship bracelets featuring natural diamonds and gemstones. “They capture the heart of anyone, young or old,” Kosann explains of her philosophy behind friendship bracelets. “They bring that love and warmth to life.”
“The theme of friendship has been at the heart of Peanuts since Charles Schulz first created the beloved comic strip in 1950,” says Liz Brinkley, VP, Global Licensing: Fashion, Home and Collaborations for Peanuts in a press release. “Monica Rich Kosann is a great partner to bring this theme to life through their stylish and sophisticated friendship bracelets that Peanuts fans will not want to miss.” Indeed, the bracelets are simple and on-trend, delicate in composition and bold in messaging.
The Monica Rich Kosann and Peanuts collaboration is the first time Peanuts has worked with a jewelry designer since the comic’s partnership with Cartier in the 1960s. These days, buyers can only find the Cartier Peanuts pieces on auction or through vintage or secondhand stores. Kosann’s collaboration is opening new doors for Peanuts and jewelry lovers alike.
As for Kosann’s personal favorite Peanuts characters? “I adore them all,” she says. “The sassiness of Lucy, the humble Charlie Brown, and the overenthusiastic dog, Snoopy. They’re all characters that are somehow a part of everyone’s lives.” And now, a part of your jewelry collection as well!
MRK’s Peanuts collection is available April 1st online at monicarichkosann.com and in MRK’s retail shops. The Monica Rich Kosann and Peanuts collection celebrates the 20th anniversary of the luxury jewelry label and the 75th anniversary of Charles M. Schulz’ beloved creation,n which is the first of many “memorable moments” in the partnership.
