Riddle’s Jewelry Champions American Craftsmanship

Riddle’s Jewelry is a familiar name in fine jewelry and natural diamond design for those living in The Heartland. They have carved a unique place for themself among fine jewelry retailers. Since its founding in 1959, this family-owned and operated company has grown into an American success story. With over 60 locations across 10 states, their legacy is built on a commitment to exceptional customer service and fine craftsmanship. But one exclusive offering truly sets Riddle’s Jewelry apart: the Noventa Diamond.

What is the Noventa Diamond?

The Noventa Diamond, meticulously cut and polished in Riddle’s own factory in Rapid City, South Dakota, is a rare gem. Its name, Noventa, translates to “ninety” in Spanish. The title nods to its defining feature: 90 dazzling facets, 32 more than the traditional round brilliant cut. This innovative facet arrangement creates an extraordinary mosaic pattern, subsequently creating unique fire and brilliance that captivates even the most discerning eye. For those seeking a diamond that truly stands out, the Noventa is available exclusively as a natural diamond, celebrating the timeless beauty of earth’s rarest treasure.

Riddle’s Commitment to Domestic Craftsmanship

The diamond-cutting industry is not widespread. In fact, most cutting is done in only a few hubs like Surat, Antwerp, or New York City. Yet, Riddle’s has brought this highly specialized craft to the heart of the United States in Rapid City. Nestled in the Black Hills of South Dakota, their factory is a jewelry manufacturing hub and a testament to American ingenuity. By cutting their Noventa Diamonds locally, Riddle’s provides skilled jobs, supports the art of diamond cutting, and ensures that this intricate craft remains alive in a region otherwise far removed from the traditional diamond centers.

This dedication to domestic craftsmanship is remarkable. Diamond cutting requires immense precision, years of training, and an artisan’s touch. By fostering this expertise in South Dakota, Riddle’s has created an opportunity to pass on a rare skill to the next generation. It’s an investment in their business and community, preserving an art form as timeless as the diamonds.

The Family-Owned Values of Riddle’s Jewelry

Unlike large corporations, Riddle’s remains deeply rooted in its family-owned heritage. This personal touch allows them to cater to their customer’s unique needs, creating a shopping experience that feels bespoke. Their headquarters in Rapid City is a thriving hub of innovation and craftsmanship, where artisans design and manufacture much of their jewelry, including their exclusive line of Black Hills Gold and, of course, the Noventa Diamond.

What makes the Noventa Diamond so unique isn’t just its stunning brilliance, but the story behind it. Despite living in an era where so much of the jewelry industry relies on overseas production, the Noventa certainly stands as a proud symbol of American craftsmanship. The diamond’s 90 facets create an unparalleled sparkle, a fitting metaphor for the innovation and passion behind its creation. The Noventa Diamond reflects the values Riddle’s has upheld for over six decades. It represents a love for the craft, a respect for tradition, and a deep connection to their customers and community.

As Riddle’s continues to innovate while explicitly staying true to their roots, the Noventa Diamond is a shining example of what makes this family-owned jeweler exceptional. But it’s not just about creating jewelry. It’s about crafting memories, supporting local artisans, and bringing the magic of natural diamonds to life.