Sone Pe Suhaaga.
Gold With a Side of Diamonds

As the first diya of Dhanteras flickers to life, it heralds the beginning of Diwali, a festival where the glow of light conquers the shadows and prosperity illuminates every corner. Celebrated on the 13th day of Krishna Paksha (the waning phase of the moon)in the Hindu month of Kartik, Dhanteras symbolises the welcoming of blessings from Goddess Lakshmi. Traditionally, buying gold and other valuables on this auspicious day signifies good luck and fortune. Today, this ritual has evolved into a modern celebration as many opt to buy and gift natural diamonds alongside gold, recognizing these cherished gems for their enduring value and symbolism of prosperity.  While gold has long reigned as the metal of choice for Dhanteras, adding a diamond to it is the ultimate Sone Pe Suhaaga—the perfect crown jewel.

This contemporary approach of buying both gold and diamonds draws from ancient traditions yet reflects the luxury and aspirations of today. Legend has it that King Hima’s son (a figure in Hindu mythology) narrowly escaped death thanks to a clever act by his wife. She placed gold ornaments and silver coins outside their room and lit oil lamps, creating a radiant glow that kept Yama, the god of death, at bay, dazzled by the brilliance of both the lamps and the shimmering jewellery. Over time, this symbolic act of using precious objects and light to ward off evil has transformed into the modern-day custom of buying gold—and now gold, studded with natural diamonds—on Dhanteras. It is representative of inviting Goddess Lakshmi, the Hindu goddess of wealth and prosperity, home, to bestow you with abundance.

Over the years, natural diamonds have become the perfect complement to gold—equal parts traditional and new-age elegance. Embracing this harmony, Divine Solitaires, a luxury jewellery house, created the Diamond Coin—a 22K gold coin studded with a diamond, offering a more premium and exclusive alternative to traditional gold coins for all festive and auspicious occasions. Moreover, this is one treasure you can take outside your locker and sport as a pendant in your chain with the gold and brass enamelled accessories they offer. Cherished investment meets fashion statement? Check. The Diamond Coin, which took almost a year to design and prototype, also makes for the perfect gift this festive season.

This Dhanteras, illuminate your celebration with natural diamonds. As these exquisite gems, formed over billions of years, are passed down through generations, they transform into timeless family heirlooms, carrying stories of love, wealth, and tradition. To mark the special occasion, consider buying a piece of real diamond jewellery that speaks to your heart. Think statement textured gold and diamond earrings, a handmade diamond-studded ring to stand apart from the crowd, delicate yet sparkling pendants, or versatile diamond bracelets that will ensure you’re wearing your symbol of good fortune on your sleeve (quite literally!). Let each natural diamond you adorn be a reminder of the bright future ahead.

ANDAL GEMS & JEWELS

ADI HANDMADE

DE BEERS

AJOOMAL FINE JEWELLERY

KAJ FINE JEWELLERY

SIMSUM FINE JEWELRY