Meet 10 Fascinating Women Who Shaped the Diamond Industry

These are the power players you need to know.

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In honor of International Women’s Day, a recognition and celebration of the achievements of females all over the globe, we are highlighting just a few of the women who have helped to make the diamond industry sparkle like it does today. The women who shaped the diamond industry hail from across the globe, from Canada’s frozen tundra to the Australian outback. Get inspired by their stories below.

Women Who Shaped the Diamond Industry: Nayla Hayek, The Queen of Diamonds

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Nayla Hayek | Courtesy of Harry Winston

When Swiss billionaire Nayla Hayek purchased the legendary jewelry brand Harry Winston in 2013, she promised to uphold Mr. Winston’s reputation as the ‘King of Diamonds.’ Shortly after the acquisition, Hayek went on a record-breaking buying spree, acquiring an 18.96 carat fancy vivid pink diamond for $50 million, a 13 carat fancy blue diamond for nearly $24 million and a flawless 101.73 carat diamond for $26.7 million. And she hasn’t stopped since.

Women Who Shaped the Diamond Industry: Frances Gerety, The Dreamer

Frances Gerety Credit De Beers
Frances Gerety (Photo courtesy of De Beers)

Frances Gerety was a junior copywriter at N.W. Ayer & Son in 1947 when she was asked to come up with a slogan for De Beers that expressed the romance of a diamond. Late one night at the office, she wrote down “a diamond is forever,” a tagline that inextricably tied diamonds to lasting love. That famous tagline was awarded the slogan of the century by Advertising Age in 1999, and after 75 years, it remains emblazoned in everyone’s conscience when they think of love and diamonds.

Women Who Shaped the Diamond Industry: Alisa Moussaieff, The Matriarch of Bond Street

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Alisa Moussaieff (Photo by Mikhail Mendelevich) | Courtesy of Moussaieff

Nothing stops octogenarian Alisa Moussaieff, who has been chasing down the world’s best and rarest diamonds and gems for more than half of a century. As the matriarch of her family’s 800-year-old jewelry business, Moussaieff remains one of the industry’s most respected power players, although she prefers to keep a low profile. Over the decades, she has acquired numerous record-breaking stones, but is most famous for buying the Moussaieff Red, an extraordinary 5.11 carat fancy red diamond.

Women Who Shaped the Diamond Industry: Maureen Muggeridge, The Explorer

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Maureen Muggeridge | Courtesy of Maureen Muggeridge

In the 1970s, geologist Maureen Muggeridge was so certain that an important diamond deposit existed in Australia that she relentlessly explored the region—while she was six months pregnant. While her team pursued a different area, she surveyed the flood plains of Smoke Creek, a river that fed into the Argyle Lake, where she soon uncovered diamonds. This discovery led to the famous Argyle deposit, the world’s main source of pink diamonds.

Women Who Shaped the Diamond Industry: Dr. Alison Shaw, The Transformer

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Dr. Alison Shaw | Courtesy of Lorax Environmental Services

Dr. Alison Shaw is pioneering new ways to reduce the environmental impact of mining; her work is not only changing the future of mining, but also has the potential to fight climate change globally. As a Senior Geochemist at Lorax Environmental Services, Dr. Shaw is working with the De Beers Group to transform kimberlite (the rock in which diamonds are formed) into carbonated rock, which essentially means she is capturing and storing carbon.

Women Who Shaped the Diamond Industry: Larisa Popugayeva, The Pioneer

Student card belonging to Larisa Popugayeva nee Grintsevich Courtesy Molotov University now Perm University
Larisa Popugayeva

Geologist Larisa Popugayeva joined a team of Russian prospectors in 1953, and while exploring around the Daldyn River she uncovered what would become the first diamond deposit in the Soviet Union, the Zarnitsa pipe in Udachny. Though the discovery would prove to change her country’s future, she was given no credit for the discovery until decades later.

Women Who Shaped the Diamond Industry: Lorraine Schwartz, Ruler of the Red Carpet

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Lorraine Schwartz | | Courtesy of Lorraine Schwartz
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Beyoncé wears Lorraine Schwartz earrings while accepting the Best Country Album award for “COWBOY CARTER” at the 2025 Grammy Awards (Photo by Kevin Winter/Getty Images for The Recording Academy)

Lorraine Schwartz is the go-to source for A-list celebrities who want to make a dramatic diamond entrance, and, unlike many other designers and jewelry houses, she doesn’t pay for placement. She’s draped her celeb pals, including Beyonce, Kim Kardashian and countless others in custom-made, jaw-dropping pieces, which are often set with hundreds of carats of diamonds.

Women Who Shaped the Diamond Industry: Hélène Poulit- Duquesne, The Visionary

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Hélène Poulit-Duquesne | Courtesy of Boucheron

It takes vision and courage to shake up Place Vendôme’s oldest jewelry house, and that’s just what Hélène Poulit-Duquesne did when she took over as CEO of Boucheron in 2015. While staying true to the 160-year-old house’s heritage, she infused Boucheron with new energy and ideas, which included wildly innovative high jewelry collections and a massive overhaul of its legendary Paris flagship. Note: It’s the only jeweler with an elegant upstairs apartment for its VIPs featuring a soaking tub perfectly positioned with views of Place Vendôme.

Women Who Shaped the Diamond Industry: Sabina Belli, The Big Thinker

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Sabina Belli | Courtesy of Pomellato

For Pomellato’s CEO Sabina Belli, the job is about much more than creating stylish, contemporary jewelry. Well, she does a great job of that too. For the past six years, the Italian executive has spearheaded Pomellato’s International Women’s Day video, which enlists influential and inspiring women to create awareness around critical issues.For this year’s FREEDOM theme video, Belli talked with actresses Jane Fonda and Joey King, Italian volleyball player and voice for LGBTQ+ rights Paola Egonu, and Iranian professional climber and women’s rights activist Nasim Eshqi about how women’s freedom is under threat, and how, together, we need to speak up, rise up, and act now.

Women Who Shaped the Diamond Industry: Eira Thomas, The Diamond Whisperer

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Eira Thomas

Straight out of college, geologist Eira Thomas struck it big: in 1994, she began prospecting for diamonds on Canada’s frozen tundra and she led the team that uncovered a two-carat diamond. It was the first stone to emerge from what became the Diavik mine, which produces about seven million carats of gem-quality diamonds annually. As Chief Executive of Lucara Diamond Corporation from 2018 to 2023—and the first female CEO of a major diamond mining company—she ushered in a new era in mining and distribution. Today, she is the CEO of HRA Group, Canada’s foremost manufacturer and distributor of loose diamonds and diamond jewelry.

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