Natural Diamonds and Synthetics
Learning more about or exploring buying diamonds can feel daunting. This is the ultimate resource, providing all the insights you need to make informed decisions and celebrate your special moments with natural diamonds confidently.
Discover Natural Diamonds
Natural diamonds are a marvel of nature. Discover what makes these rare gemstones so valuable and timeless.
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Natural Diamonds vs Lab Grown Diamonds
Understand the difference between natural diamonds and man-made laboratory grown diamonds.
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Diamond Simulants: Cubic Zirconia and More
Natural diamonds, lab grown diamonds, and diamond simulants may look similar but have very different values. Here’s how to tell if your diamond is natural.
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Colored Diamonds
Colored diamonds are exceptionally rare natural diamonds that come in every hue. Fancy-colored diamonds make up only .01% of all natural diamonds.
Diamond Myths
Diamonds have held a unique place in culture for centuries. Many myths surround the industry, so find out the facts and decide for yourself.
Diamond Sustainability & Ethics
Think you know the natural diamond industry? We think you’ll be surprised… Did you know that the natural diamond industry supports the livelihoods of 10 million people worldwide? Find out more.
Ethical Sourcing of Diamonds
Discover the journey of a natural diamond—from its ethical recovery to the retailer— and learn how the diamond industry ensures a positive environmental and social impact.
Industry Reports & Research
Supporting Communities
Diamond Origins
Environmental Protection
Protecting The Environment
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