This rough natural diamond, embedded in kimberlite, formed billions of years ago
deep within the Earth and was brought to the surface by prehistoric volcanic activity.
These unbreakable wonders are among the hardest and oldest objects you will ever touch.

How rare are these natural diamonds depicted on the Ice Road? Global
natural diamond recovery peaked in 2005. Today, the annual recovery of
all natural diamonds 1 carat and larger could fit in a single exercise ball.

Natural diamonds provide high-quality jobs and support the
livelihoods of 10 million people globally. Meet the specialists
at the source who are positively impacted by natural diamonds.

At a diamond mine in Botswana, we delve into the formation of natural diamonds.
The inclusions within natural diamonds shed light on the geological conditions
during their growth and provide insight into Earth’s history.

Natural colored diamonds, like these fancy yellow diamonds
from Botswana, are exceptionally rare. They make up just
0.4% of all graded diamonds in the past 20 years.

More than 654,000 acres of wilderness—an area 3x larger than New York
City—is protected by conservation and environmental programs directly
managed and funded by the natural diamond mining industry.

Have you dreamed of seeing the Northern Lights? Discover Canada’s
Northwest Territories, the third-largest source of natural diamonds.
This subarctic region is as extraordinary as the diamonds found there.

No two snowflakes or natural diamonds are identical. This rare, flawless
33-carat diamond is one in a million. Over 70% of discovered diamonds
aren’t gem quality, and most gem-quality diamonds are very small.

In Canada’s pristine Northwest Territories, the natural
diamond industry positively contributes to the local
economy to respect, protect and restore the environment.

As of 2023, Botswana is the world’s largest producer of diamonds
by value and the second largest by volume. Discover this remarkable
Southern African country through its natural diamonds.

Some of the world’s largest diamonds come from Botswana. This rare resource has transformed
Botswana into a thriving nation. The diamond industry contributes 30% of the GDP and
80% of exports, making Botswana #1 in continental Africa for per capita GDP.

Meet the students from a Botswana primary school who have free
education thanks to the natural diamond industry. Natural diamonds
provide education for over half a million children worldwide.