Tiffany & Co. Shares Love For Our Oceans with Natural Diamond Bracelets

Tiffany & Co is launching a new sustainability initiative paired with their iconic T Smile by Tiffany motif, all to benefit our oceans. Love For Our Oceans launches this month, with a goal of raising over $1 million through sales of T Smile by Tiffany cord bracelet to support The Nature Conservancy’s ocean conservation efforts.

Along with Tiffany & Co., the natural diamond industry is committed to preserving our oceans, with programs like Kelp Blue—an initiative with support from De Beers to grow kelp gardens and sustain the biodiversity of our oceans.

10 different styles are available in 18K yellow or rose gold, with or without natural diamonds. For each bracelet sold through October 14, 2026, $100-$200 will be given to the Nature Conservancy. The bracelet is simple and chic, the perfect piece to stack with a tennis bracelet or a pave chain, or wear on its own.

Each of the T Smile by Tiffany cord bracelets are made from ocean-bound plastic bottles, recycled into the REPREVE® Our Ocean™ cords. Tiffany & Co. has always been committed to protecting our planet and helping to safeguard the beauty of the natural world. Tiffany & Co.’s connection to the ocean runs deep—Elsa Peretti’s Starfish motif and the 2023 Blue Book collection, inspired by Jean Schlumberger’s fascination with creatures of the ocean.

“As a global luxury jeweler, we are deeply committed to protecting the planet. It is more than our responsibility; it is a long-term commitment that started nearly 25 years ago,” said Anthony Ledru, President and Chief Executive Officer, Tiffany & Co. “Tiffany & Co. has made great progress in its ocean conservation efforts through both corporate and foundation grants. The Love For Our Oceans initiative represents the next chapter in our ongoing journey, as well as our love of the planet and the beautiful materials and resources that it affords us.”

Since The Tiffany & Co. Foundation’s inception in 2000, it has made meaningful strides in its ocean conservation efforts globally. According to a press release from the jewelry House, The Tiffany & Co. The Foundation has awarded over $38 million in grants to 44 organizations across more than 30 countries since its inception in 2000. These grants supported the creation and expansion of more than 13 million square kilometers of Marine Protected Areas (MPAs), an area larger than the size of the United States. The Foundation has also contributed to the UN Biodiversity goal of protecting 30% of the world’s oceans by 2030.

Further, The Tiffany & Co. Foundation was a producer on the landmark study titled ’50 Reefs,’ which identified the world’s most resilient coral reefs to climate change and the most imperative for conservation and restoration efforts. They also supported the promotion of an Emmy® and Sundance award-winning documentary, Chasing Coral.